How To Write Amazon Product Listing Descriptions

Amazon FBA, and generally selling products on the Amazon platform, has quickly become a goldmine for a number of vendors – who both got in early and managed to cultivate an audience who wanted what they were offering.

To do this properly, ctslocksmiths you have to be able to consider exactly what you’re doing regarding the sale of products, and how they’re showcased.

Apart from appealing photos, the description is the main way people are able to gain an insight into what the product does, how it works – and how it’s different to other competing ones.

This tutorial aims to highlight how you’re able to manage the most effective Amazon product listing descriptions…


Amazon product listings adhere to the same structure: lazyapevapes


  • Title
  • Images
  • Features (Bullet Points)
  • Description (incl HTML)

What most people see in the Amazon listing is the top part (Title, Images & Bullet Points) – the “meat” of the listing is the description, which can include basic HTML formatting.


If you want to create an effective listing, counterfeitscash the trick is to be clear, concise and thorough.

The best generally have clear, high definition images, coupled with informative & compelling bullet points (which are focused on benefits) and a keyword-rich title.

The real killer the “copy” used throughout the listing. Both in the bullet-points and the full description, being able to convey the benefits of the product whilst ensuring the reader is compelled to buying your particular product is a fine line.

Due to the nature of this copy, a number of copywriting experts have been making serious money providing “Amazon Product Listing” copywriting services. The premise is they will help people make more money by writing more lucid copy.

How To Do It Yourself

As mentioned, the above structure is pretty-much what determines whether a product will be accepted by Amazon.

The most important thing to do is understand what “triggers” buyers to trust your product.

When selling products, it’s far better to deal with emotion than logic…


  • Logically, you may think the product can be listed and people will pick it, evaluate it based on its features and make a purchase.
  • Emotionally, people choose products by the company they feel will deliver an experience as close to their aspirations as possible.

Such examples as creating a “compelling” title (which just has to list the various features of the product from the perspective of how it can be used) loan for a rental property and a “description” which showcases how the product can fit into the buyer’s life will convert much higher than simply listing the features of the product. Remember, the majority of people are buying the product for an ulterior reason… highlighting how it will push them to this underlying result will make the difference between buying the product or not.


To this end, the following explains how each of the elements of the description work:


The most important thing to ensure with a product’s title is that it’s as descriptive as possible.

Obviously – some products (such as books) don’t need overly descriptive titles. However, the majority of categories do require the most descriptive title possible.

Consider the following examples:


  • AYL Silicon Cooking Gloves – Heat Resistant Oven Mitt For Grilling, BBQ, Kitchen – Safe Handling of Pots and Pans – Cooking & Baking Non-Slip Potholders – Internal Protective Cotton Layer
  • AYL Silicon Cooking Gloves (Green) – Heat Resistant Oven Mitt + Internal Cotton Layer

It’s proven that the top title converts higher.


The reason for this is actually very simple – people trust the more descriptive nature of it.

In a wash of 100’s of similar products, people want quality, value and assurity that the company behind the product is actually going to be legitimate. Having a descriptive, inclusive title as the top one is one of the best ways to do it.


Images are necessary for getting products noticed.

The keys with images are as follows:


  • Clarity is *everything* – don’t worry about any background or whatever – people want to see the quality of the product and expect 4k+ imagery to show it
  • Only show what’s required – software products don’t “need” a box but they’ll obviously add to the perception of its quality — people primarily need to see screenshots
  • Make sure the images represent *exactly* what the buyer is getting – don’t use any tricks/hacks to make the product look better than what it is – just show people the product & accessories which may come with it

If you’re not very good with photographs, you’ll need to talk to a photographer.


Alternatively, there are companies on the likes of Fiverr who’ll be able to set up a good shot as well.

The point is that as long as you have ~5 really good images, this should be okay.



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